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Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Searching for the best practices of Google Playapp description is a good idea.
The truth is even the best app in the world won’t be successful if it’s not marketed properly. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential.
Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention.
Let’s begin.
Google Play App Description Guidelines
Google Play App Description Tip #1: Define Your Goals
The process of ASO begins long before writing. To make sure that you didn’t miss anything, you have to identify the goals you’re looking to achieve with your app description for the Play Store. They should include answers to the following questions:
- What is the app about?
- What are its most important features?
- What are the most important benefits to the user?
- Why should people download it?
Moreover, the text should be indexed by search engines to determine keyword search relevance.
Learn all the latest App Store Optimization trends in Google Play Store and the App Store in “ASO Benchmarks & Trends 2020. Mobile Games.”
Google Play App Description Tip #2: Get the Preview Right
When someone lands on your app’s page on Google Play Store, they see the preview of the description consisting of roughly 250 characters without having to tap on the ‘Read More’ button to see the full text.
This amount equals about three first sentences of your description. Since first impression matters in the mobile app business, you should make viewers read more by making these sentences as interesting as possible.
Treat the first sentences as an excellent selling opportunity. Most of the people that land on your GP product page will read the full description only if they like what they see in its preview.
To grab the attention of as many readers as possible, you don’t have to be an expert essay writer with 20 years of experience; you should just focus on conveying the value of your app to them.
Source: Google Play
Here’s how Discover Financial Services does that for its Discover Mobile app description on Google Play Store:
“You can manage your Discover credit card and bank accounts conveniently and securely from anywhere, using Discover’s Mobile App. Check your account balance, view your account info, make and edit payments, manage your rewards, and more – all from your mobile device.”
Why it’s good?
- It doesn’t list features, it describes benefits to the user;
- It emphasizes the good functionality of the app;
- It describes exactly what the app is about;
- It describes what kind of problems the app solves.
Another good way to entice Google Play visitors to read the full description is to list the achievements of the app. Here is the example from the Marketing Specialist at Assignmenthelper, Cory Deleon:
“If your app won an award, you should let the potential users know about it. By doing so, you’re establishing the fact that your app is a legit and credible tool to solve a problem the users may have.”
For example, take a look at the description preview of 7 Minute Workout App on Google Play store:
“Best of 2016 App, Top Trending App and Best Self-Improvement App selected by Google Play.
Featured by Google Play! No. 1 in over 19 countries and among the top 5 health apps in over 57.
Now supports Google Fit, and comes with the new abs workout.”
Source: Google Play
Right from the beginning, the preview lists the achievements of the app, thus establishing the credibility and showing that it’s one of the most popular in its category. This could be an excellent way to persuade the viewer to click on ‘Read More’ and eventually install the app.
Also, you can add some customer testimonials to the preview as a third-party endorsement (85% of customers trust online reviews as personal recommendations, so including testimonials could be a great idea).
Google Play App Description Tip #3: Highlight Key Features in a Reader-Friendly Way
This tip actually applies to the entire description. To make the text easy to scan and read, make one sentence paragraphs, headings, subheadings, and sections.
The “Features” is obviously an important section that should be a bulleted list containing a concise but informative description of each feature.
Here’s the Google Play description of the features of the Vivino app.
Source: Google Play
This format allows easy scanning and reading, so it’s very friendly to users. Moreover, it provides everything they have to know about the app’s features with short but informative sections.
Google Play App Description Tip #4: Experiment with HTML and Emoji’s
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This tip is all about Google Play app description formatting. A good way to make the description more visually appealing to the reader is to use rich text and emojis. They can be quite beneficial in terms of ASO; for example, you can use them to:
- highlight important parts of the description such as achievements, awards, and main features;
- save space for more words, structure the text;
- persuade the reader to install.
To format your description by adding bold text, color text, italics, larger headings or underlined text, you must use HTML codes. For example, here are a couple of examples:
- This code will make the text yellow: <font color=”yellow”>Text</font>
- This one is for underlining: <u>Underline</u>
Google Play has an option for emojis, so just select the one you like and insert: or or ????, etc.
Here’s how English Essays app’s description uses rich formatting instead of the traditional bullet list.
Source: Google Play
Tools for Writing and Proofreading Google Play App Description that Sells
Here is the list of tools which will help you in proofreading your Play Store descriptions:
Please subscribe to our blog to get access
- Hemingway Editor. A popular online tool that identifies hard-to-read sentences, misspellings, inappropriate word selection, and gives tips for text improvement.
- A-Writer. An online community of professional proofreaders and editors that can help to improve app descriptions and other marketing-related texts.
- Ulysses. A clutter-free writing app for iPhone and Android that you can use to write whenever you have a great idea for your content marketing.
There’s no rocket science in writing a high-converting Google Play app description, but it requires your focus and effort. Besides, it’s something that you’ll have to do sooner or later because the competition in the app market is extreme, so you need to do everything you can to stand out from the pack.
Hopefully, these tips will be useful for you to achieve this goal and reach some high number on your app’s download counter. However, remember that it’s prudent to A/B test all product page elements (including description) before altering it. Thus, you’ll protect your business from bitter mistakes costing you thousands of lost downloads.
This guest post was created by Audrey Pilcher, a visual content and digital marketing specialist who currently works atсollege-paper.org.
If you’re looking for a mobile multiplayer game to play with your friends then you’ve come to the right place. With so many options on the App Store and Play Store, it can be hard to make a choice, so we’ve gone ahead and done it for you.
These are the ten best mobile games to play with friends. Whether you’re looking for some same-room fun, an online game to play or something that’s going to get you all out of the house, there’s something here for you.
Spaceteam
A brilliant, shout-out-loud mobile game that sees you trying to pilot a space ship through the void. It isn’t just better with friends, you can only play it with friends. Whether they’ll remain friendly with you when the voyage is done is a different matter entirely.
It might have been out for ages, but there are few same-room games that offer the levels of joy and chaos that Spaceteam can deliver. If you’re one of the seven people who haven’t played it yet, please rectify that.
Download from the App Store and Play Store
Oceanhorn: Chronos Dungeon
This Apple Arcade exclusive is pretty fun on your own, but when you team up with some friends in the same room it becomes an absolute gem. It’s all about fighting through a series of random dungeons to try and right a timeline that’s gone all askew.
There are different classes to pick from, plenty of monsters to kill and loads of really interesting ideas that only really soar when you’re playing with others. It’s worth it on your own, it’s so much more when you’ve got some pals round.
Download from the App Store
Words With Friends 2
It’s scrabble. Okay, it’s a bit more than scrabble, but not by much. Words With Friends 2 lets you take on friends and strangers in word-making battles to the… dictionary? It’s really easy to play and you’re going to find yourself addicted pretty quickly.
There are some extra bits and bobs here, but the core of the game, those lexicographical scraps, are a whole load of fun. It’s got some problems, but it’s still one of the best multiplayer games out there. It’s even got the words friends in its name.
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Download from the App Store and Play Store
Pokemon Go
Want to play with friends in the real world, but want to get some fresh air as well? Then Pokemon Go is your best bet. Grab your phones and head out with some pals to collect Pokemon, fight battles and explore the world around you.
This is still one of the most popular games in the world and for good reason. It’s super fun, it’s super addictive and it’s going to get you off the couch. There’s not much more we can say, just give it a try.
Download from the App Store and Play Store
Sky: Children of the Light
A hypnotic game of exploration and adventure that’s full of joy and heart. Playing with friends increases the joy and heart exponentially – Sky: Children of the Light is a game that’s going to open your eyes and make you feel feelings.
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It’s not like anything else out there, and that’s one of the reasons it’s earned its place on this list. Most of the other reasons involve just how brilliant it is. Sky: Children of the Light is a game you need to experience, and you need to experience it with people you love.
Download from the App Store and Play Store
Terraria
This one is the sort of game you’ll want to play for hours and hours and hours. It’s basically side-on Minecraft, but with some extra bits and bobs thrown in for good measure.
Build, explore, craft and more. It’s even better when you bring a friend along for the ride. Engage your creative and communal sides and see what you can make together.
Download from the App Store and Play Store
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Ticket to Ride
A digital version of one of the best family board games out there. It’s all about building a railway empire and it offers up some of the most interesting multiplayer you’re going to find on the App Store or Play Store.
This one’s more involved than the likes of Monopoly, so you’re probably going to have to explain the rules a couple of times, but once everyone knows what they’re doing you’ll be hard-pressed to find a better mobile board game out there.
Download from the App Store and Play Store
Call of Duty: Mobile
Call of Duty: Mobile is great. Call of Duty: Mobile with friends is even better. Start a team, take on all-comers and blast your way to glory. Well, not exactly glory, but feeling quite good about your videogame skills, which is sort of the same.
There are loads of modes, loads of guns and loads of maps. Call of Duty: Mobile is an absolute blast, and when you throw friend-based teamwork into the mix you’re on to a winner and no mistake.
Download from the App Store and Play Store
League of Legends: Wild Rift
A new entry, but one that’s going to keep you entertained for hours on end. This is a full-featured version of the biggest MOBA in the world and it works wonderfully well on touchscreen devices.
It can be a bit overwhelming, but joining up with friends takes some of that pain away. And getting better together is much cooler than getting better on your own.
Download from the App Store and Play Store
Clash Royale
It might have been around for a while but Clash Royale is still a great game to play with your friends. You can start your own Clan, try out new cards on each other in friendly scraps and much, much more.
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Clash Royale on your own is brilliant, but having some friends along for the ride can make it even better.
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Download from the App Store and Play Store